Product News

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SOYA AS A GLOBAL FOOD

Soya is one of the most widely consumed foods in the world and a great source of low-cost protein and essential fatty acids.

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THE NUTRITIONAL ROLE OF SOYA AS APPLICABLE TO MENOPAUSAL WOMEN

While the nutritional properties of soya in relation to the population as a whole are well known, there has been much debate and research into its role in the diet of menopausal women.

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WHY IS SOYA CONTROVERSIAL?

Soya is one of the world’s most commonly grown crops and is widely consumed in a huge number of forms throughout the world.

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OVERVIEW OF THE NUTRITIONAL BENEFITS OF SOYA

What is good nutrition? This is not an easy question to answer in a few words as we are inherently different as individuals and have different needs in order to achieve optimum health and quality of life.

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Promasidor Kenya begins the Sossi “Soak & Cook” Demos

Two of the major setbacks PKL has faced in recent times are the challenge of lapsed users and people who have still not tried the product.

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Promasidor Kenya takes the Sossi message door-to-door

Promasidor Kenya has embarked on a door-to-door campaign targeting populous residential areas in Nairobi.

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Sossi backs up campaign with a variety of cooking segments

Cold, rain and wind greeted the team as we arrived in Cape Town. We were there to do a shoot for Sossi in the kitchens of the Buchanan Group, who had offered us such a great deal that it made sense for Murray Macintosh and myself, Mike Pollecutt, to fly down from Johannesburg, along with Mark William and Victoria Mwanzia from the Promasidor Kenya office.

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Sossi mince takes the market by storm

Promasidor Kenya launched Sossi tasty soya mince into the Kenyan market in July 2012. The Sossi brand has also gained more shelf space, translating to higher instore visibility.

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Sossi University Campus Activations

Sossi activations at universities commenced from June to Sept 2012.

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